What we are seeing at the Greater Cincinnati/Northern Kentucky Airport is unprecedented.
On Tuesday we learned that low cost carrier Allegiant will expand their service from CVG to include two additional low cost destinations; Myrtle Beach and Tampa/St. Pete. Tuesday’s announcement is the 4th such press release in the last 14 months regarding low cost service at the CVG airport.
Tuesday’s announcement means a lot to me, because I understand the significance of Allegiant’s service to CVG from an insider’s perspective. Having spent decades in the airline industry, I realize that Allegiant deviated from a proven business model to initiate service to CVG. Get that. An airline with service to now over 100 cities, making money using their proven passenger transportation model decided to begin service from their first “NFL City” in February.
Allegiant was convinced to give CVG a chance by a few members of the airport administration team. The persistence and tenacity of this account (one I cannot share) is impressive to say the least. The bottom line is the airport convinced Allegiant to deviate from what has proven to be very successful for them in order to come to a city that has had a dismal two-decade track record of not supporting low cost airlines. Sounds impossible to me, but certain officials at CVG made it happen and Allegiant agreed to give us a chance.
After the Allegiant announcement last fall the bookings were solid leading up to their February launch at CVG. In fact, the advance bookings were so impressive that the airline decided to announce expanded service at the airport, doubling the number of cities they serve. All of this from an airport not known for supporting low cost service.
Times have changed and we can thank the hard working administration team at CVG for getting us the low cost service, but in order to keep it rolling the community support needs to remain. As long as Frontier and Allegiant see strong load factors their service will continue and expand. We can also thank those who are using these airlines from CVG as well, because it is action like this that will attract additional low cost carriers as well.
We continue to walk towards the land of lower air fares and I love it!
Posted March 4th, 2014 @ 7:11am