The struggle continues.
In a recent report listing the average air fares for the 4Q of 2012, CVG came in with the second highest average fare of $519 per person. The only higher place to fly from was Huntsville, Alabama at $544.
Across the nation, the average air fare was $374 and the lowest average air fares can be found in Atlantic City, NJ – with an average fare of just $157 (and you can thank casino subsidies for that).
It’s one thing to pay such incredibly high fares when you have a HUB in your back yard offering nearly 700 flights a day, but it’s adding insult to injury when you lose the bulk of service from that HUB and still are forced to pay higher air fares when the airport has less than 170 flights a day!
However, CVG may soon begin to turn the corner.
In less than two weeks Frontier Airlines launches their nonstop service to Denver (with connections to nearly 20 other cities) and it’s our chance, as a community, to show Frontier they made a wise choice and to send a message to other low cost carriers that they need to give CVG another chance.
In years past, we (again, as a community) have done a pitiful job at supporting low cost carriers when they placed an investment into CVG. Air Tran tried to attract customers in 1995 for over two years with incredibly low fares ($49 to $79 each way) to Orlando, but travelers opted instead to fly Delta – who was forced to lower their fares to compete with the new kid on the block. Air Tran left two years later, increased their service at the Dayton Airport and now enjoy a thriving business.
Sadly, that lack of support has caused other carriers such as Southwest, Spirit, Allegiant, Jet Blue, Vision and others to stay away from CVG. However, Frontier ignored that track record and decided to give CVG a chance and now it’s our chance (as a community) to support them in every way we can.
In my opinion, CVG has reached a cross roads. Either we support Frontier with their Denver service, thereby attracting additional Frontier service and other low cost carriers, or we mindlessly jump onto a Delta flight and then scratch our heads wondering why, after six months, Frontier is pulling out of CVG. It’s then my inbox will fill up with emails from frequent fliers complaining about the high fares from CVG and that makes me want to scream even louder!
It’s now all up to us. Not the marketing team at CVG or the administrative staff, it’s up to us as we travel for business and leisure to give Frontier a chance. Support their service and we will be able to send a loud and clear message that we are more than tired of excessively high fares from CVG. It may not be possible to fly Frontier every time you travel west, but during those times you can…please consider doing so. Together we can change the headlines of the future which have become all too familiar about CVG having some of the highest air fares in the country.
I hate that history, but something tells me history…is about to change.






